About China Vistas

With 28 years of experience designing custom tours across China, China Vistas creates meaningful, immersive journeys that go beyond the expected—connecting curious travellers with the spirit, stories, and soul of this vast and complex country.

Learn more about the company and meet our passionate team.

Our Mission

At China Vistas, we believe travel is a powerful bridge between people, cultures, and ideas. Our mission is to open up China in all its depth, beauty, and complexity through journeys that go far beyond the surface. With every custom itinerary, we help travelers connect — not just with iconic landmarks, but with the spirit of a place, the stories of its people, and the moments that stay with you long after you return.

We exist to make China accessible, meaningful, and unforgettable for those who seek more than just a holiday — for those who seek discovery with confidence, authenticity, and heart.

Trusted Experts

With 28 years of experience and a dedicated team of over 80 experts across the country, China Vistas is backed by the legacy of Century Holiday Travel Group — a leader in international travel since 1997. Based in Shenzhen, the group has grown to include services such as flights and educational travel conferences and was among the first in China to offer both inbound and outbound tourism.

Our team of seasoned marketing and management professionals ensures that you benefit from competitive products and high‑quality experiences. From planning through to execution, we deliver service that reflects our brand’s reputation for excellence. Over the years, we’ve joined major industry organizations including the Pacific Asia Travel Association (PATA) and the International Air Transport Association (IATA), helping us promote China’s cultural richness and natural beauty to the world.

Tailored Just For You

As the premium custom tour brand of Century Holiday Travel Group, we specialize in crafting high‑end, tailor‑made experiences that reveal the true heart of China. Whether you're seeking ancient wonders, vibrant modern cities, or hidden cultural gems, we design every journey to reflect your unique interests, travel style, and pace.

We offer a smarter, more personal alternative to the typical group tour — one that values quality over quantity, depth over speed, and travellers over tourists. From your first enquiry to your final farewell, we ensure seamless, inspiring travel with end‑to‑end support, delivered with professionalism and care.

Great Value

At China Vistas, we believe that exceptional travel experiences shouldn’t come with an overwhelming price tag. That’s why we offer top‑quality custom tours at affordable, competitive prices.

Our deep local knowledge and long-standing industry partnerships allow us to deliver outstanding value without compromising on comfort, creativity, or service. With China Vistas, you can explore confidently — knowing you’re getting the very best, for the right price.